NY, NY; Berlin, Germany (PRWEB) August 28, 2014
Cathy Renna, cathy(at)targetcue(dot)com, 917-757-6123
“Digital Red Ribbon release dotHIV creates the initially domain ending with a social cause.
Every click may assist raise funds to help AIDs associated projects over the world.
dotHIV, the new initiative which combines digital innovation as well as the concept plus spirit of the Red Ribbon starts now. The Berlin based company can offer internet addresses with all the ending .hiv to firms plus non-profits inside an effort to raise awareness plus funds for projects all over the world functioning to avoid the transmission of HIV plus end AIDS.
“Imagine merely utilizing .hiv because we utilize .com. Every time we see website.hiv, purchase a ticket about films.hiv, or store at shop.hiv, a little donation might reach HIV plus AIDS projects,” mentioned Carolin Silbernagl, co-founder of dotHIV plus CEO of the TLD dotHIV Registry.
The distinctive, inbuilt micro-donation capability is the primary innovation of .hiv domain names. Every time a consumer clicks about a .hiv website, dotHIV donates 0.1¢ and therefore releases funds to aid help HIV projects over the world. These micro-donations never come at further cost to the consumer or the webpage owner.
For brands, the simplest method to employ a .hiv domain name is to merely redirect visitors from site.hiv to their standard .com homepage. No have to run an additional url, the content remains the same, just today it has a social benefit. This “Digital Red Ribbon” not just assists generate internet traffic yet shows social responsibility and also dedication to digital innovation. And it involves the webpage visitors: Every visit a .hiv domain is doing advantageous.
“Beginning now we’ll stand with additional TLDs like .com plus .org. It can today be potential to visit .hiv addresses like amazon.hiv, gmhc.hiv plus sport.hiv plus create a difference inside the fight against AIDS,” states Carolin Silbernagl, co-founder plus CEO of the dotHIV Registry. “A .hiv address is accessible for a beginning cost of $ 17 a month. This really is not just the proper thing to do, it’s a advantageous investment because the funds flows to projects which supply access to HIV treatments. .hiv addresses conserve lives,” continues Silbernagl.
“Worldwide, around 35 million persons are living with HIV. Worldwide, 2.5 billion folks employ the Internet – .hiv unites all of them. Companies plus companies all over the globe may use .hiv because their ‘Digital Red Ribbon,’ because a signal of solidarity plus 1 which contributes to companies assisting individuals living with HIV,” states Ina von Rosenstiel, Managing Director of the dotHIV charitable organization.
The url for the initiative is click4life.hiv plus below is much more info plus an FAQ regarding dotHIV.
Where does the cash go?
dotHIV supports innovative projects which commit themselves to greater access to lifetime saving treatment plus to projects which employ fresh digital technologies for their function with HIV plus AIDS. Our focus is about little, community-based companies. Local initiatives learn right what the requirements of their populations are yet usually shortage the resources to do what they require to because effectively because potential. Our initial projects are companies inside Rwanda, United States, Turkey plus South Africa.
In the future, HIV plus AIDS companies internationally could make an application for funds from dotHIV regularly, that will then be voted for by the Internet community at click4life.hiv.
When does it begin?
On August 26th 2014, .hiv domain names is accessible to webmasters all over the world plus subsequently the initial .hiv webpages go online. Alicia Keys’ HIV charity “Keep a Child Alive,” makes the begin with a .hiv address, the internet store plus.de might launch plus.hiv, American AIDS-focused magazine POZ plus advertisement agency thjnk with thjnk.hiv. Many different big brands like Amazon, Instagram, tumblr, LinkedIn, Samsung plus BMW have absolutely registered their .hiv domain.
A .hiv address is a advantageous illustration of how to show help about World AIDS Day about first December.
Non-governmental companies plus non-profits inside the field of HIV plus AIDS may obtain their .hiv address for free.
The dotHIV Team
Carolin Silbernagl is co-founder of dotHIV plus CEO of the TLD dotHIV Registry GmbH. She has a passion to find because various webpages because potential wear their Digital Red Ribbon. For five years she worked inside the field of knowledge providing pupils an learning of founding plus social entrepreneurship before she decided to provide it a try herself. Because 2011, she has traveled about the world 4 instances inside purchase to bring .hiv to existence.
Ina von Rosenstiel is Managing Director of the dotHIV charitable business. She brings years of experience inside the field of development help plus has worked inside the field of Global Health about 4 continents. With dotHIV she would like to improve innovative projects with a long-dated impact, financed inside a sustainable technique from the sale of websites plus therefore independent from governments.
dotHIV is little business with a big network. Six employees, primarily based inside Berlin, build the core of the initiative, nonetheless the achievement of dotHIV is primarily due to its supporters.
The idea of dotHIV began at thjnk, a creative agency based inside Hamburg, Germany plus it immediately evolved into over simply a campaigning idea. Today, the visionaries are involved because a volunteer communications team plus thjnk stands alongside dotHIV because its founding partner plus lead agency.
Countless service services have aided dotHIV without charge. The domain registrar Key Systems administrates websites for HIV-organizations at no expense. Google assists apply the technical infrastructure of the micro donations as well as the consultancy Price Waterhouse Coopers gave the organization’s financial accounting the final trim.
In purchase to bring the idea to lifetime, dotHIV was financed with US$ 1M mainly from financing with positive conditions. The public Berlin Investment Bank, impact trader Tengelmann Social Ventures plus 16 company “Angels” have supported dotHIV by providing the required capital needed for the realization of the ambitious social enterprise.
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